Increase the Italians who booked the holiday through the social circuit and Associated Cral business, parishes, religious organizations, schools, cultural clubs and sports and the City of residence. In 2010 they spent 1 billion and approximately € 171 million, equal to 1, 9% of total consumption due to tourism during the year. And contrary to what one might think, social tourism and associated segment is not the exclusive prerogative of the Senior, but embraces visitors of all ages and social class. The
reveals a survey conducted by the National Institute of Tourist Research in collaboration with the Permanent Observatory of Social and Associate Tourism Exchange, a representative sample of Italian population of 5,250 individuals. The report, now in its third edition, reveals the identikit of a vacationer that relies on the circuit and its associated social, highly developed and ramified throughout nazionale, tale da generare più di 2,1 milioni di vacanze, pari al 2,2% del totale delle vacanze degli italiani. All’interno di questo circuito un ruolo decisivo viene svolto dalle scuole (27,5%), dai circoli e dalle associazioni culturali (17,8%) e dalle organizzazioni religiose (17,4%). La spesa media per soggiorno si aggira sui 553 euro.
L'identikit
L’identikit del vacanziere italiano che prenota tramite il turismo sociale e associato è quello di un turista mediamente giovane che nel 43,8% ha una età compresa fra i 15 e i 34 anni e solo nel 7,5% dei casi supera i 65 anni. In particolare la quota dei giovani cresce per le vacanze all’estero, evidenziando una maggiore percentuale di studenti (24.2%) compared to holidays in Italy. Ein hold a training medium-high (school leavers, graduates and 53.2%, 31.8%), it is mostly 'full of vacationers in employment (56.9%) and less than one out of five are housewives or retired. The predominant school activities leads the segment "Junior" to rise as the main target of this form of tourism generates some 439 000 holiday, followed by young people aged 25 to 34 years. The latter, however, not only for schools (131,000 holidays) pass for religious organizations (117,000 holidays) and parishes (90,000 deals). The company's primary interface with tourists Cral age average (115,000 holidays), while the clubs and cultural associations reveal a character of greater cross-fertilization, harvesting of holiday bookings for tourists of all ages with a greater propensity for well over 64 representing 52.7%. The clubs and sports associations, while providing lower rates, have as main target the young (15-24 years) with 22 000 rental and middle-aged (45-54 years) with 19 000 rentals. The municipalities of residence, finally, are characterized by an increased focus on specific segments of demand, primarily for young people (15-24 years) with 49 000 rentals.
Accommodations
, the study also obtained information on accommodation facilities. In 2010, ad esempio, è stato stimato che le strutture che hanno collaborato con la rete del turismo sociale e associato siano state poco meno di 4.600, pari al 6,1% del totale, in calo del 3,2% rispetto al 2009. Rispetto allo scorso anno, si rileva anche una diversa diffusione sul territorio nazionale. Se, infatti, negli anni passati, le buone prassi di turismo sociale e associato risultavano particolarmente diffuse nel Centro Italia, nel Sud e nelle Isole, quest'anno sono le imprese del Nord Ovest ad essere maggiormente inserite in questo giro. Uno sguardo alla tipologia dice che le case per le ferie (15,9%) e gli ostelli per la gioventù (13,4%) si confermano le strutture ricettive che piu' stringono rapporti commerciali all'interno circuit of associations, followed by hotels (8.9%) of upper-middle class (15.3% and 13.9% 4-star 5-star) and the tourist-hotel residences (12.6%). Shortly involved are revealed, however, the farm holidays (2.8%) and B & B (2.7%). To make use of more first-class hotels and resorts are sports associations, cultural and business cral; the holiday homes are more related to the parishes and religious organizations and, finally, the youth hostels' are more the preserve of sports associations cultural and schools. Destinations
Another significant concerns destinations. The Italians booked through the circuit of social tourism and associated spend 63.1% of their holidays in destinations of our country, while 36.9% go abroad. The schools, in particular, carry the biggest share of holiday abroad (50.2%), followed by the municipalities (43.2%) and religious organizations (39.5%). In this case the countries are in the order favorites Spain, France and Germany. The cral and business circles / associations contribute, conversely, the more domestic tourism.
reveals a survey conducted by the National Institute of Tourist Research in collaboration with the Permanent Observatory of Social and Associate Tourism Exchange, a representative sample of Italian population of 5,250 individuals. The report, now in its third edition, reveals the identikit of a vacationer that relies on the circuit and its associated social, highly developed and ramified throughout nazionale, tale da generare più di 2,1 milioni di vacanze, pari al 2,2% del totale delle vacanze degli italiani. All’interno di questo circuito un ruolo decisivo viene svolto dalle scuole (27,5%), dai circoli e dalle associazioni culturali (17,8%) e dalle organizzazioni religiose (17,4%). La spesa media per soggiorno si aggira sui 553 euro.
L'identikit
L’identikit del vacanziere italiano che prenota tramite il turismo sociale e associato è quello di un turista mediamente giovane che nel 43,8% ha una età compresa fra i 15 e i 34 anni e solo nel 7,5% dei casi supera i 65 anni. In particolare la quota dei giovani cresce per le vacanze all’estero, evidenziando una maggiore percentuale di studenti (24.2%) compared to holidays in Italy. Ein hold a training medium-high (school leavers, graduates and 53.2%, 31.8%), it is mostly 'full of vacationers in employment (56.9%) and less than one out of five are housewives or retired. The predominant school activities leads the segment "Junior" to rise as the main target of this form of tourism generates some 439 000 holiday, followed by young people aged 25 to 34 years. The latter, however, not only for schools (131,000 holidays) pass for religious organizations (117,000 holidays) and parishes (90,000 deals). The company's primary interface with tourists Cral age average (115,000 holidays), while the clubs and cultural associations reveal a character of greater cross-fertilization, harvesting of holiday bookings for tourists of all ages with a greater propensity for well over 64 representing 52.7%. The clubs and sports associations, while providing lower rates, have as main target the young (15-24 years) with 22 000 rental and middle-aged (45-54 years) with 19 000 rentals. The municipalities of residence, finally, are characterized by an increased focus on specific segments of demand, primarily for young people (15-24 years) with 49 000 rentals.
Accommodations
, the study also obtained information on accommodation facilities. In 2010, ad esempio, è stato stimato che le strutture che hanno collaborato con la rete del turismo sociale e associato siano state poco meno di 4.600, pari al 6,1% del totale, in calo del 3,2% rispetto al 2009. Rispetto allo scorso anno, si rileva anche una diversa diffusione sul territorio nazionale. Se, infatti, negli anni passati, le buone prassi di turismo sociale e associato risultavano particolarmente diffuse nel Centro Italia, nel Sud e nelle Isole, quest'anno sono le imprese del Nord Ovest ad essere maggiormente inserite in questo giro. Uno sguardo alla tipologia dice che le case per le ferie (15,9%) e gli ostelli per la gioventù (13,4%) si confermano le strutture ricettive che piu' stringono rapporti commerciali all'interno circuit of associations, followed by hotels (8.9%) of upper-middle class (15.3% and 13.9% 4-star 5-star) and the tourist-hotel residences (12.6%). Shortly involved are revealed, however, the farm holidays (2.8%) and B & B (2.7%). To make use of more first-class hotels and resorts are sports associations, cultural and business cral; the holiday homes are more related to the parishes and religious organizations and, finally, the youth hostels' are more the preserve of sports associations cultural and schools. Destinations
Another significant concerns destinations. The Italians booked through the circuit of social tourism and associated spend 63.1% of their holidays in destinations of our country, while 36.9% go abroad. The schools, in particular, carry the biggest share of holiday abroad (50.2%), followed by the municipalities (43.2%) and religious organizations (39.5%). In this case the countries are in the order favorites Spain, France and Germany. The cral and business circles / associations contribute, conversely, the more domestic tourism.
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